Are you a talented player looking to catch the eye of scouts in your local area? Do you have dreams of becoming a soccer YouTuber or influencer? Are you a coach and want to put your skills on display to make your school more appealing? Whatever your situation, there may be times when you want to showcase your soccer skills or document your progress and development over time. In this article, we'll explore how to use online platforms to achieve this.
First, you're going to want to establish an appropriate online presence, based on your circumstances and individual goals. For example, if you're a coach running a soccer school, you'll probably want to develop your own website. For this, you'll need a reliable web host, a user-friendly website builder and a commitment to regularly add content.
It can also be useful to develop some basic search engine optimisation skills because Google's search engine is responsible for 57.8% of the world's web traffic. Try to add valuable keywords to engaging web content. Optimise page titles, include keywords in alt tags for images, and make sure your website is optimised for mobile devices.
If you're more interested in being a soccer influencer or attracting attention from local scouts, it's probably better to focus on platforms like YouTube, TikTok and Instagram. Create profiles on the platforms that are most likely to reach your target audience and take some time to optimise your profile so it looks professional.
To showcase your soccer skills effectively and do so in a way that generates engagement, you're going to need to create some short, snappy skills routines. Try to come up with routines that demonstrate your ball control, tricks, passing and shooting skills. You might also want to highlight skills specific to goalkeepers, like catching and positioning.
Make sure your videos highlight the skills you're most proficient in and try to include some variation. Tricks and impressive shooting drills tend to attract the biggest audiences, which is important for engagement, but if you're trying to catch the eye of scouts, they're going to want to see a more rounded skill base.

Finally, you need to make sure you're producing high-quality videos that people want to watch.
According to statistics compiled by Dash, videos that last less than one minute have the highest engagement rates, while on YouTube, in particular, user-generated content performs better than brand-produced videos. This means you should try to create high-quality videos yourself and keep them short and sweet.
Try to make sure the picture quality is as clear as possible. You don't necessarily need professional grade equipment. A modern smartphone and a tripod can be enough to create clear, engaging videos.
There are many possible reasons to want to showcase your soccer skills online, but you need to know how to do it effectively. Create a quality, mobile-optimised website or upload high-quality skills routines to social media. Consider learning basic SEO principles and focus on short, engaging content.